
Specialty Coffee Roastery
& Espresso Bar.
Precision roasting. Expert brewing. El Jadida's home for coffee lovers.

Meet Our Head Barista
"Coffee isn't just a drink; it's a science. At Asador, we weigh every gram and time every shot to ensure the perfect extraction. Our goal is to highlight the natural fruit and chocolate notes of our single-origin Arabica beans."
Small Batch Roasting
Roasted right here in El Jadida. We roast in small batches to ensure freshness that imported commercial coffee can't match.
The Methods
Whether you prefer the clean taste of a V60/Chemex or the bold richness of a double espresso, we have the gear and the skills.
Ceremonial Matcha
Not just coffee. We serve authentic Japanese Ceremonial Grade Matcha, whisked to perfection for a smooth, umami-rich energy boost.
At Asador Coffee, we are passionate about the craft of specialty coffee. As El Jadida’s premier espresso bar and coffee roastery, we carefully select and roast premium beans to deliver the perfect cup every time. Whether you prefer a perfectly extracted espresso, a smooth flat white, or a precise V60 pour-over, our expert baristas are here to elevate your daily coffee ritual. Experience true artisanal coffee culture right near the beach.